Panadol - Global TV and digital

Panadol’s new global brand refresh and repositioning sought to own a moment of truth in the worldwide pain relief sector.

The 'Panadol Release’ is the moment when you realise you are pain-free and can get back to being you again.

This idea became the foundation and global template for a multitude of GSK’s international pain relief brands.

GSK (now Haleon) invested over £3.2M in the production of tv, print, instore, digital and social content.

We creatively oversaw the entire production process from research to completed films and content.

The new work has helped Panadol reclaim their leadership position worldwide.