Global Nike+ Event / Nike Town Activation

Paula Radcliffe was attempting to win her third straight New York Marathon title. She’s a runner who likes to run from the front. Everyone in the UK would be watching.

Paulachasing was a live as an event on Nike+ website. Nike Plus contains an online running community of over 4 million members worldwide.

The Paulachasing campaign launched on Nike+, and was announced in national newspaper press ads, whilst the live event took place instore at Nike Town, Oxford Street London. A team of keen Nike Plus members signed up to take on Paula live as she ran the New York Marathon.